Fitzrovia
Bordering Soho immediately to the north of Oxford Street, Fitzrovia is an historic yet thoroughly modern neighbourhood, full of creativity and a fantastic community spirit with residents fiercely protective of its individuality – locals fought hard against the attempted ‘re-branding’ of the area to Noho in the early 2000’s. Make no mistake, this is no poor relation to Soho, if anything, Fitzrovia is the cool and sophisticated sibling…
The home of design, tech & creativity
Known as Fitzrovia since the 1930’s – a term supposedly coined by the denizens of literary London after their favoured local watering hole, the Fitzroy Tavern – the area has experienced a renaissance in recent years with some high profile development and even higher profile occupiers including Meta & Netflix making the area home.
From the early 20th century literary elite to today’s 21st century tech pioneers, the area has always attracted those at the cutting edge of culture and creativity.
Take a Tour
Take a tour of the neighbourhood and get a flavour of a day in the life of Fitzrovia.
Book a personal tour with one of our team.
Want to know more?
Check out our Journal for Fitzrovia stories and inspiration.
Why Fitzrovia?
A huge mix of architecture from Georgian Squares and Victorian Mansion blocks to post-war brutalism and modern glass & steel edifices means there is a style to suit everybody. Transport links are some of the best in London with five tube stations serving the neighbourhood – Tottenham Court Road, Oxford Circus, Goodge Street, Warren Street & Great Portland Street.
City Streets, Village Vibes
Streets are mostly laid out in a grid formation, giving the area a distinct city block feel of say, New York. However, the area manages to maintain a genuine urban village vibe with a varied selection of design-focussed stores, countless artisan coffee spots, classic pubs and numerous top-notch restaurants centred around both Charlotte Street & Great Titchfield Street.
Fit for a King
Head up any of the north-bound arterial streets and you’ll end up in The Regent’s Park, one of London’s finest.
Cafe Culture
Brunch or just some casual people watching? No problem. Fitzrovia has a cafe culture to rival Europe’s best.
Dinner Date?
Some of London’s coolest restaurants call Fitzrovia home, check our Journal for the one’s we’re digging right now.
Writer’s Block
Virginia Woolf & George Bernard Shaw were both Fitzrovia residents, paving the way for today’s new bohemians.
Soho
Soho is surely the epitome of London life, the beating heart of the West End, a vibrant enclave where history, creativity and a sense of rebellion collide to create a truly original and unrivalled neighbourhood. Globally recognised for its bohemian spirit, Soho has been a haunt for artists, writers, poets and musicians for centuries. Modern Soho is a paradise for creatives, culture vultures, foodies and night owls.
Kings Cross
Once a gritty transport interchange, King’s Cross has re-emerged as one of London’s most exciting and liveable neighbourhoods. Today, it’s a curated mix of waterside calm, cutting-edge design, and tech-fuelled ambition — all orbiting the buzz of Granary Square and the Regent’s Canal. Expect heritage architecture and hyper-modern thinking in equal measure. From cobbled lanes and listed gasholders to the sweeping curves of Heatherwick Studio’s Coal Drops Yard, there’s no other district in the capital with quite this energy.
Bloomsbury
Bloomsbury is a little slice of bohemian paradise in the heart of London, historic streets lined with handsome Georgian townhouses, leafy garden squares and a vibe that oozes culture & creativity.
Seven Dials
Seven Dials is a charm-packed lifestyle & gastronomy hub connecting Covent Garden with Soho, defined by seven characterful cobbled streets radiating from the unmistakable sundial dating from the 1690’s.
Covent Garden
One of London’s most iconic and recognisable destinations, perhaps from the outsider’s perspective nothing more than a hub for tourists, shoppers, theatre goers or opera aficionados, but scratch the surface and there is so much more to discover about this thriving community…
Holborn & St. Giles
Holborn is the gateway from the City of London to the West End and home to the UK’s legal profession. Situated around the grand garden square of Lincoln’s Inn Fields, it’s home to many top law firms, barrister’s chambers and the London School of Economics & Political Science.
Borough
Borough is one of central London’s most vibrant and historic neighbourhoods, where the energy of the city meets the charm of centuries-old streets. As the locals will tell you, Borough is more than just a destination — it’s a way of life!
Bankside
Located opposite the City of London, Bankside is culture-rich and superbly connected, balancing the energy of the South Bank with a slightly slower rhythm through its mix of historic lanes, former industrial buildings and modern development. Defined by its river frontage and choice of crossings: Millennium, Southwark, Blackfriars and London Bridge all link directly to the Square Mile.
Lisle Street,
Chinatown W1
Positioned amongst the captivating oasis of Asian cuisine and culture, this neutrally decorated one bedroom apartment is in the heart of Chinatown. Finished with wooden floors, a modern shower room and open plan kitchen. Available unfurnished from late May.
£585 pw
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John Adam Street,
Strand WC2
An immaculate one-bedroom flat, located between Embankment Gardens and the Strand. This bright and spacious property features a dual-aspect open-plan living area, along with a stylish en-suite double bedroom. Period sash windows throughout add charm and character to this delightful home.
£550,000
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Duck Lane,
Soho W1
A spacious one bedroom apartment set within the eaves, giving it extra character, and refurbished to a modern aesthetic, including a stylish shower room and contemporary kitchen with grey units open-plan to the living space. Wooden floors are fitted throughout. Available unfurnished immediately
£710 pw
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Exchange Court,
Covent Garden WC2
This well appointed two bedroom apartment is situated on the third floor of 1 Exchange Court, an historic period building originally dating from 1630, latterly redeveloped by The Hadley Group in 2014 to create a boutique scheme of modern apartments in the heart of London’s vibrant West End.
£1,500,000
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Bennet Street,
St James’s SW1
Benefitting from a weekday porter, this stylish one bedroom apartment is in the heart of St James’s. Finished to a high standard, there is a welcoming open plan living space with a smart kitchen featuring top end appliances. Available immediately, furnished.
£1,050 pw
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Floral Court,
Covent Garden WC2
This wonderfully proportioned split-level apartment features two bedrooms and a large private terrace, situated on the first floor of Floral Court, a thoroughly modern development and Covent Garden’s most sought after building, located between Floral Street and King Street.