Fitzrovia
Bordering Soho immediately to the north of Oxford Street, Fitzrovia is an historic yet thoroughly modern neighbourhood, full of creativity and a fantastic community spirit with residents fiercely protective of its individuality – locals fought hard against the attempted ‘re-branding’ of the area to Noho in the early 2000’s. Make no mistake, this is no poor relation to Soho, if anything, Fitzrovia is the cool and sophisticated sibling…
The home of design, tech & creativity
Known as Fitzrovia since the 1930’s – a term supposedly coined by the denizens of literary London after their favoured local watering hole, the Fitzroy Tavern – the area has experienced a renaissance in recent years with some high profile development and even higher profile occupiers including Meta & Netflix making the area home.
From the early 20th century literary elite to today’s 21st century tech pioneers, the area has always attracted those at the cutting edge of culture and creativity.
Take a Tour
Take a tour of the neighbourhood and get a flavour of a day in the life of Fitzrovia.
Book a personal tour with one of our team.
Want to know more?
Check out our Journal for Fitzrovia stories and inspiration.
Why Fitzrovia?
A huge mix of architecture from Georgian Squares and Victorian Mansion blocks to post-war brutalism and modern glass & steel edifices means there is a style to suit everybody. Transport links are some of the best in London with five tube stations serving the neighbourhood – Tottenham Court Road, Oxford Circus, Goodge Street, Warren Street & Great Portland Street.
City Streets, Village Vibes
Streets are mostly laid out in a grid formation, giving the area a distinct city block feel of say, New York. However, the area manages to maintain a genuine urban village vibe with a varied selection of design-focussed stores, countless artisan coffee spots, classic pubs and numerous top-notch restaurants centred around both Charlotte Street & Great Titchfield Street.
Fit for a King
Head up any of the north-bound arterial streets and you’ll end up in The Regent’s Park, one of London’s finest.
Cafe Culture
Brunch or just some casual people watching? No problem. Fitzrovia has a cafe culture to rival Europe’s best.
Dinner Date?
Some of London’s coolest restaurants call Fitzrovia home, check our Journal for the one’s we’re digging right now.
Writer’s Block
Virginia Woolf & George Bernard Shaw were both Fitzrovia residents, paving the way for today’s new bohemians.
Soho
Soho is surely the epitome of London life, the beating heart of the West End, a vibrant enclave where history, creativity and a sense of rebellion collide to create a truly original and unrivalled neighbourhood. Globally recognised for its bohemian spirit, Soho has been a haunt for artists, writers, poets and musicians for centuries. Modern Soho is a paradise for creatives, culture vultures, foodies and night owls.
Kings Cross
Once a gritty transport interchange, King’s Cross has re-emerged as one of London’s most exciting and liveable neighbourhoods. Today, it’s a curated mix of waterside calm, cutting-edge design, and tech-fuelled ambition — all orbiting the buzz of Granary Square and the Regent’s Canal. Expect heritage architecture and hyper-modern thinking in equal measure. From cobbled lanes and listed gasholders to the sweeping curves of Heatherwick Studio’s Coal Drops Yard, there’s no other district in the capital with quite this energy.
Bloomsbury
Bloomsbury is a little slice of bohemian paradise in the heart of London, historic streets lined with handsome Georgian townhouses, leafy garden squares and a vibe that oozes culture & creativity.
Seven Dials
Seven Dials is a charm-packed lifestyle & gastronomy hub connecting Covent Garden with Soho, defined by seven characterful cobbled streets radiating from the unmistakable sundial dating from the 1690’s.
Covent Garden
One of London’s most iconic and recognisable destinations, perhaps from the outsider’s perspective nothing more than a hub for tourists, shoppers, theatre goers or opera aficionados, but scratch the surface and there is so much more to discover about this thriving community…
Holborn & St. Giles
Holborn is the gateway from the City of London to the West End and home to the UK’s legal profession. Situated around the grand garden square of Lincoln’s Inn Fields, it’s home to many top law firms, barrister’s chambers and the London School of Economics & Political Science.
Borough
Borough is one of central London’s most vibrant and historic neighbourhoods, where the energy of the city meets the charm of centuries-old streets. As the locals will tell you, Borough is more than just a destination — it’s a way of life!
Bankside
Located opposite the City of London, Bankside is culture-rich and superbly connected, balancing the energy of the South Bank with a slightly slower rhythm through its mix of historic lanes, former industrial buildings and modern development. Defined by its river frontage and choice of crossings: Millennium, Southwark, Blackfriars and London Bridge all link directly to the Square Mile.
Shelton Street,
Seven Dials WC2
An ideal pied-à-terre, this studio apartment is just off Ching Court in the Seven Dials neighbourhood of Covent Garden. Boasting high ceilings and wooden floors, the studio features an open-plan living space and a stylish shower room. Available mid-November, unfurnished.
£535 pw
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Bedford Street,
Covent Garden WC2
A refined one-bedroom apartment in a boutique Covent Garden development. Featuring generous ceiling heights and a sleek modern finish, this elegant second-floor home is moments from the Piazza, theatres and restaurants of London’s iconic West End.
£735,000
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Henrietta Street,
Covent Garden WC2
Finished to an exceptional standard, this stunning one bedroom flat is on the 4th floor of a period building just off Covent Garden’s Piazza. The luxurious shower room features a marble sink while the kitchen is open-plan to the stylish reception room. Available furnished immediately.
£895 pw
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Shelton Street,
Seven Dials WC2
Located on the border of Covent Garden and Seven Dials neighbourhood, 40 Shelton Street is a collection of three newly developed apartments that feature modern design and high specification kitchens and bathrooms.
£1,600,000
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Victory Place,
Elephant & Castle SE17
This superb three bedroom duplex forms part of Trafalgar Place, the scheme that kick-started the regeneration of Elephant & Castle in 2015. Well proportioned rooms, a modern specification plus front & rear patio gardens are complemented by weekday concierge, secure parking and a communal roof terrace.
£1,075 pw
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Strand,
Covent Garden WC2
A superb south-facing duplex penthouse offering views towards the Thames from two roof terraces, plus three generous bedroom suites and a highly contemporary specification including comfort cooling and integrated AV. Only moments from the heart of Covent Garden, this unique apartment is a rare find.